A . TOLER PHOTO
TRAVELLING WEDDING PHOTOGRAPHER BRAND + WEB DESIGN
AUGUST 2026
Based in Missouri (but traveling everywhere), Abigail captures life and love
on film.
Her process is slow and artistic, creating lasting memories worthy of picture frames hung on walls for generations to come. Looking to step into a more luxury market, she was wanted to level up her branding to something that better represented her style, and felt just as intentional as her photography process.
We collaborated on a visual identity that highlights the intimate charm of her work, while feeling artfully done and allowing her to step into a higher price point with added confidence. Her brand was built around a classic typography and brandmark pairing, that influenced the effortlessly-chic, artful flair of her visual identity.
Her website was built in Squarespace and lovingly coded to reflect Abigails unique photography style.
* Please note that any web design clients may have made changes to their website since working with me, therefore the design may no longer reflect my web design skills and expertise.
